Ad Manager chosen to run Impactivate OOH Network along Atlantic City Boardwalk
Toronto, ON, April 29, 2015 — Dot2Dot Communications is thrilled to have been chosen for its platform and expertise as Impactivate Networks launches their first broadcast out-of-home network.
The network will include 110 locations (220 screens) that will play an important role in reviving the City’s ocean side 4-mile-long Boardwalk. Each location within the network will feature two (2) opposite facing eighty by forty inch (80″ x 40″) LED screens, public charging stations, and public access Wi-Fi. Future expansion of the network includes security cameras that will tie-in to local police and fire department’s monitoring of the Atlantic City Boardwalk.
Using the connected platform of Ad Manager and Scala, Impactivate will schedule and manage content on the 220 digital screens from their home office in Atlantic City, NJ. The content strategy will not only add value to visitors with live streaming content such as beach concerts or the Atlantic City Airshow, but also drive revenue for the city through advertising, event and product placement.
“This platform allows us to engage like never before with Atlantic City’s over 30 million annual visitors while they enjoy their time on the boardwalk or beach.”
— Robert J. Sexton, NeXovation CEO
“We are thrilled to be launching in Atlantic City. Our long-term partnerships with the Atlantic County Improvement Authority (ACIA), the Mayor and City Council have allowed us to deploy a state-of-the- art experience at one of the most iconic locations on the East Coast. We not only add value to visitors, but this model will also help to drive new revenue for the city through advertising, event and product placement,” said
— Michael Binder, NeXovation CMO and Founder of Impactivate Networks.
“We are incredibly excited about the installation of the first phase of the Impactivate Networks LED displays, cameras and high-definition display screens on the Atlantic City Boardwalk. We have received nothing but positive comments on what Impactivate/NeXomedia is doing to revive the City, and value tremendously the added sense of protection they are bringing to our residents and visitors. We look forward to Impactivate Networks/NeXomedia being a part of the Renaissance of the City of Atlantic City.”
— Donald A. Guardian, Mayor of Atlantic City.
News Coverage on this exciting project from pressofAtlanticCity.com
- NeXovation Launches Impactivate Networks In Atlantic City
- Atlantic City getting lights, cameras, pizzazz from CRDA
- Display screens give visitors a change and info about Atlantic City
- Atlantic City’s Boardwalk to sparkle with new lighting
The Impactivate network is a subsidiary of NeXovation’s NeXomedia division. NeXomedia, through its partnerships with municipalities, provides assistance in enhancing existing city assets, monetizing their value and promoting the city as a more desirable destination. As experienced broadcast and entertainment marketers, we are a passionate group committed to bringing broadcast quality video and sound to out-of-home audiences who have their wallet and smart phone in hand. For more information visit http://www.nexomedia.com/
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and Master Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a full range of services from installation, training, customization and support. Dot2Dot Communications is independently owned.