Ad Manager kicks it up a notch with the new retail SmartScreen Network
Toronto, ON, November 16, 2015 — Dot2Dot Communications, the pioneer in media management software Ad Manager, is excited to announce an innovative project with Scentre Group (Sydney, Australia) and Scala Certified Partner TechMedia (Sydney, Australia) that has Ad Manager and Scala managing its new digital network in 37 shopping centres across Australia.
Dubbed the SmartScreen Network with over 1,200 interconnected digital screens, integrated with existing media platforms, Scentre Group has launched something they feel passionate about; improving the retail experience. Sales are managed in-house through its specialist BrandSpace division, whose focus is to deliver unique DOOH advertising opportunities – ones that play perfectly into the core strengths of Ad Manager and Scala.
Dot2Dot Communications was chosen to play a key role in this project using the comprehensive functionality of Ad Manager and its ability to manage all content centrally through one database. The network will be able to respond faster to users’ needs, and the solid and stable integration with Scala allows the network to take advantage of a broad range of digital capabilities including beacons, mobile, NFC and QR codes.
In an interview with AdNews, Scentre Group Brandspace GM Bill Burton explains that the launch is part of the group’s goal to revolutionize the retail marketing market.
“Scentre Group is implementing a strategy that will redefine their mall advertising network in a way that will engage shoppers on their path to purchase,” explains John Devonshire, Manager Client Services, Dot2Dot Communications. “Dot2Dot is thrilled to be playing a key role in this project with the implementation of Ad Manager, our industry knowledge, training and support.”
Together there’s a lot of excitement as our companies collaborate on best practices for the SmartScreen Network and how to best communicate and engage with over 500 million shoppers and 12,500 retailers in Westfield’s vibrant shopping centres.
About Scentre Group
Scentre Group (ASX Code: SCG) is the owner and operator of Westfield in Australia and New Zealand employing approximately 2,700 staff. Scentre Group has interests in and operates 43 centres located in Australia and New Zealand, encompassing over 12,100 tenants and total assets under management of $40.7 billion
TechMedia Digital Systems is an Australian company headquartered in Sydney that focuses on providing solutions for the growing Digital OOH and connected signage markets. TechMedia is primarily the local Australian distributor, sales and support office for the Scala Digital Signage Platform and complimentary Digital Media devices and content services. TechMedia has over 17 years local experience in the Digital Signage industry and Scala Media players numbering into the thousands deployed Australia wide. You will find TechMedia a perfect partner to work with on any digital screen network project. From Australia’s main international transport hub to major luxury brands, Australia’s largest retailer, Australia’s largest casinos, large corporate and retail banking groups have all chosen Scala and TechMedia for their move into the future of omni-channel communication.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software (Ad Manager), and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.