Ad Manager welcomes Tyler Outdoor Advertising
Toronto, ON, February 10, 2015 — Dot2Dot Communications, the pioneer in media management software, is pleased to announce that Tyler Outdoor Advertising (Oklahoma City, OK) has chosen Ad Manager’s comprehensive solution to manage their out of home business.
Tyler Outdoor is driving business across Oklahoma with a growing number of bulletins and digital boards as well as bus shelters and benches. Their search for a software solution to help increase operational efficiencies and streamline data flow led them to the Dot2Dot team and their Ad Manager product.
A full integration with Tyler’s existing accounting package, allows staff to enter data once and have information propagate throughout the system – a key benefit that results in valuable data-mining, performance reports and saving time on manual entry.
Tyler has also selected Scala as the Content Management system to manage their digital inventory citing the rich feature set, critical player stability and extremely tight integration with Ad Manager as the major factors.
“Ad Manager is comprehensive software that will allow Tyler Outdoor to better serve our customers and enhance the ability to manage advertising inventory to maximize our assets,” explains Kris Glenn, General Sales Manager for Tyler Outdoor. “Its functionality in billing and leasing will also pay a key role in improving partnerships.”
Together with all of the departments at Tyler Outdoor, Dot2Dot staff is conducting onsite training and optimizing data to manage and maintain all inventory. This will allow Tyler to handle proposal generation and client contracts, generate smart digital playlists and static posting instructions, and deliver proof of performance reports and invoices.
Andy McRae, General Manager of Dot2Dot Communications shares, “We are proud to have won Tyler Outdoor’s business and the opportunity to work with an outdoor company who has been serving our industry since 1965.”
About Tyler Outdoor Advertising
Located in the heart of Oklahoma City, Tyler Outdoor specializes in such out-of-home advertising solutions as Bulletins, Digital Billboards, Benches and Shelters. Tyler Outdoor provides years of expertise, and serves as a partner for its clients, assisting anywhere from strategy and planning to graphic design artwork, to ensure the process is seamless. Tyler Outdoor Advertising is a part of Tyler Media Group; with sister company Tyler Broadcasting Corporation, which consists of five radio stations, three television stations, and a commercial sign shop.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by full range of services from installation, training, customization and support. Dot2Dot Communications is independently owned.