Adams Outdoor lights-up digital billboards using Ad Manager and Scala
Toronto, ON, April 14, 2015 — Dot2Dot Communications, the pioneer in media management software, works closely with long-time client Adams Outdoor (Roswell, GA) to deliver leading-edge technology using Ad Manager and Scala to raise the bar on dynamic and engaging media buys.
This project brings rich and exciting media opportunities with new business growth for Adams. Dot2Dot is proud to have delivered a solution that will manage 175 digital boards in 14 markets running 5 different digital billboard manufacturers.
Adams has embraced their new technology, leveraging cool functionality to push the needle with offering clients dynamic campaigns using sources like Twitter to display dynamic content, or weather patterns to change client’s creative in real-time. So-much-so that they’re currently rallying in-house creative teams to design innovative and creative digital content ideas as part of an internal competition. Dot2Dot is honored to hold a seat on the selection committee and play a role in bringing these new ideas to life using Scala.
Ad Manager’s solid and stable integration with Scala allows each Adams’ market to determine their availability, fulfill their own scheduling, manage campaigns, and deliver playlists and POP reports using one system. Better still, digital campaigns can be scheduled on the same contract as a static media campaign ensuring clients receive only one invoice.
“We needed a common platform for our digital network that allowed us the greatest flexibility in scheduling and creation of dynamic content,” states Patrick Frawley, Corporate Services and Marketing Coordinator, Adams Outdoor. “The platform had to work with all of our displays regardless of supplier, from traditional roadside digital displays to urban digital kiosks with full video motion and sound. Ad Manager and Scala simplify and clarify the entire process.”
“Our approach allows media companies to choose the digital billboard manufacturers that best meet their needs,” states John Devonshire, Manager Client Services, Dot2Dot Communications. “Preferred vendors may change over time, as functionality and pricing are constantly changing. Ad Manager and Scala allow the media company to select what’s best for them without having to worry about the impact it will have on managing and scheduling their campaigns. Our combined platforms are flexible and readily available to staff in one system.”
About Adams Outdoor Advertising
Founded by Steve Adams in 1983, Adams Outdoor Advertising is an industry leader with a dramatic track record of annual revenue growth. Still privately held, Adams has grown strategically during its 31-year history, now operating in eight states in the Midwest, Mid-Atlantic and Southeast regions of the country. Adams was one of the first outdoor operators to capitalize on the use of digital technology, today operating approximately 160 digital displays nationwide. The company prides itself on its strong marketing organization and experienced management team. For more information, visit www.adamsoutdoor.com.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and Master Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a full range of services from installation, training, customization and support. Dot2Dot Communications is independently owned.