ATA Transit Advertising chooses Ad Manager to consolidate and automate operations
Toronto, ON, February 5, 2014 — Dot2Dot Communications, pioneer of media management software Ad Manager, and Canadian Master Distributor for Scala digital signage software is pleased to announce leading New England outdoor advertising operator, ATA Transit Advertising, has selected Ad Manager to consolidate their different markets spread across 4 states and streamline operations using the systems’ single platform and robust functionality.
ATA Transit Advertising covers the northeastern corner of the United States with an impressive line-up of over 250 vehicles for 11 different transit systems, transit shelters, and community recreation arenas. To maintain and build on this growth, ATA needed a proven solution like Ad Manager to manage their entire process.
“I have spent the last 22 years building this company from the ground up. Becoming more automated has always been a dream to work toward. In our ever more demanding, fast-paced business, it is now a survival necessity. I am grateful that Dot2Dot had solutions to put in place,” explains Jane Marlow Cutter, President, ATA Transit Advertising.
Today operations continue to flourish as ATA Transit Advertising leverages unique Ad Manager functions like ‘virtual faces’ and ‘network availability’ to help sell and manage the various ad-spots found on their multiple media types. Ad Manager’s business management approach has automated the way ATA Transit Advertising now handles proposals and contracts, scheduling and fulfillment, campaign completion and proof of performance, to overall business analysis.
Dot2Dot Services also plays a key role in the fulfillment of this operation, as all markets access Ad Manager remotely to a dedicated Microsoft SQL Server hosted by Dot2Dot Communications. With all systems in place ATA Transit Advertising now has the toolset needed to plan campaigns more profitably, place ads more efficiently, and measure results quickly and accurately.
“We are pleased that ATA Transit Advertising has put their trust in both our software and our people and look forward to a long prosperous relationship,” states Andy McRae, General Manager, Dot2Dot Communications.
To see why more ad-based networks around the globe chose Ad Manager visit Dot2Dot Communications at DSE in the Scala booth #736 for a hands-on demo.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of over 30 years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.