Canadian Telco MTS Expands In-Store Messaging with LCD Posters
Toronto, ON, February 27, 2013 — Dot2Dot Communications announces the expansion of in-store messaging with LCD posters for MTS Inc. A Scala hosted network, managed by Dot2Dot Communications partner Gorrie Marketing Services, provides the dynamic media distribution services.M
TS understands the merits of visual communications; they’ve been successfully running digital media in their 27+ MTS Connect stores for the past 7 years. The new digital poster project is aimed at continuing to enhance the consumer experience with content focused on events, promotions and new product launches. Replacing the traditional paper poster, new 40” Samsung LCD displays configured in portrait mode, allow content to be updated rapidly, changed to suit time of day, and ensure content compliance.
“We see a win win scenario with the digital poster project,” says Ray Prachun, Manager Digital Services at Gorrie Marketing.
“MTS delivers messages that are engaging and relevant while the consumer gets an eye-catching experience and accurate information. Being more cost effective and greener on the environment is icing on the cake!”
The move to digital is allowing MTS to streamline efficiencies that help stretch marketing dollars while providing enhanced flexibility to dialogue with their consumers. In-store digital content is aligned with MTS print and on-line media to ensure a cohesive message to the consumer.
“We are pleased to partner with Gorrie Marketing on the digital poster project,” says Rick McMillin, Vice-President, Retail Sales for MTS. “This gives us the opportunity to rapidly deploy content to our consumers while providing us with a cost effective and greener footprint for our in-store communications strategy.”
About Gorrie Marketing Services
For over 125 years, Gorrie Marketing has been working with top brands and retailers to help drive sales and consumer awareness at retail. We design and build displays that engage, educate and enrich your customers; help our clients manage their Brands; design and deliver audience targeted messaging solutions and think different. Gorrie is a Scala Certified Partner and provides complete digital media services including designing, building, managing and hosting of Scala based solutions. For more information, visit www.gorrie.com
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.