Cieslok Media grows with Scala
Toronto, ON, January 28, 2016 — Dot2Dot Communications, the Canadian Master Distributor of Scala, announces Out-of-home (OOH) advertising firm Cieslok Media switches to Scala to manage its growing number of large-format digital billboards across Canada.
Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition (HD) videos and sophisticated scripts that will allow for two-way interaction with their stunning LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.
“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences”, says Jörg Cieslok, President & CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences,” states Jörg, “We believe Dot2Dot Communications with Scala is that platform.”
In recent months Cieslok has upgraded two existing digital displays with new high contrast, rich colour digital screens, and converted a static backlit sign to reportedly the largest vertical full-motion digital billboard in Canada. Cieslok commands the attention of daily commuters for big brands to launch campaigns with a serious WOW factor.
“This is an exciting time for OOH and what can be done with these spectacular digital boards,” states Andy McRae, General Manager, Dot2Dot Communications. “We’re honoured to be working with an Outdoor specialist like Cieslok to help elevate their product offering with technology that pushes the limits for brands to deliver interactive campaigns.”
About Cieslok Media
Cieslok Media is revolutionizing the OOH industry in Canada with premium large format billboards, dominations and OOH Mobile Integration. With over 25 years’ experience, Cieslok Media has acquired the best media assets in prime locations within Canada’s major markets and is the driving force in the OOH industry for data technology. For more information visit www.cieslokmedia.com
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software (Ad Manager), and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.