Digital Signage lands on MaRS
Toronto, ON, November 24, 2015 — Dot2Dot Communications is proud to announce the launch of a digital media initiative with MaRS Discovery District. Using Scala Enterprise software, Dot2Dot and MaRS have found ways to leverage technology while improving internal communications for tenants and visitors, and promoting local events with Scala’s easy-to-use software.
MaRS Discovery District is located in the heart of Canada’s largest research cluster in downtown Toronto, a 1.5-million-square-foot complex that fosters entrepreneurs to launch and grow the innovative companies that are building our future. To help guests and tenants navigate their way, or stay up-to-date with what’s happening in the facility, Dot2Dot and Scala partner Diversified Technology Systems (Toronto, ON) set-out to implement an enhanced digital signage and wayfinding solution. The system allows for easier navigation throughout the building while improving communications to building occupants and guests.
The solution leverages the strengths of Scala Designer to build custom wayfinding scripts displayed on Gregory Signs touch screen structures to locate the 130+ tenants or exciting events taking place at MaRS on a regular basis. It also relies on the robust playback engine of Scala Player to ensure the screens do what they need to do – provide constant playback.
“Dot2Dot and their partners have truly helped guide MaRS with the evolution of our most recent expansion phase on the digital front. The way-finding component now deployed will be of value for all visitors or residents at MaRS and further enhance the MaRS brand,” added Mark Zimmerman Senior Advisor and CIO at MaRS Discovery District.
The network is hosted and managed in-house by MaRS staff. To get the team up and running Dot2Dot provided Scala certified training on Content Manager and Designer and continues by providing customer support and a close working relationship that fosters new ideas.
“The Martians are a great team to work with, it’s been a real pleasure,” explains Devin Boyd, Project Manager, Dot2Dot Communications. “They are all bright and forward thinking, which lends itself well when at the centre of Canada’s innovation hub, and we wanted to build a solution that brought their digital signage closer to the leading edge.”
About MaRS Discovery District
MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In the last three years, these ventures have raised $1.3 billion in capital and earned $640 million in revenue. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
About Diversified Technology Systems Inc
Leaders in the field of audio visual and digital communications technology, the DTS team of specialists are experts in scalable projects, defined through each client’s unique practical and spatial needs. Founded in 1998 and based in Toronto, Ontario, DTS brings decades of experience creating design-savvy solutions to high-profile corporations and organizations across Canada.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software (Ad Manager), and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support.