Dot2Dot adds remote lighting control to Ad Manager

Dot2Dot adds remote lighting control to Ad Manager

Posted by admin in News
Toronto, ON, May 29, 2013 — Dot2Dot Communications announces the integration of its Ad Manager product with SmartLink, a cellular M2M controller designed to remotely control and monitor lighting needs for the out of home industry. This eco-friendly initiative will save Ad Manager clients valuable time and money.

sing 3G wireless technology coupled with Ad Manager’s inventory management capabilities, network operators are able to streamline operations and eliminate wasted energy by remotely controlling the lighting for their signs. Lights can be turned off automatically for faces not sold, and timed for sunrise and sunset hours for those in use.

“We’re excited to have worked with the Dot2Dot team to create a solution to deliver reliable illumination using our existing system, Ad Manager,” states Mike Mielke, Corporate Director of Operations, Adams Outdoor. “We look forward to the financial savings and efficiencies this will bring to our operation.”

With the SmartLink integration, Ad Manager end-users are able to manage and schedule campaigns without having to switch between two systems. The system has proven to eliminate unreliable timers, improve maintenance tasks and the need for site visits, and most importantly reduce monthly utility bills.

“The integration of our two systems provides an innovative win for all parties,” said Franklin Olive, General Manager, OutdoorLink, Inc. “Our clients are seeing savings as high as 25-40% on utility usage. We’re excited about this new partnership and the value we are able to deliver.”

About OutdoorLink Inc.

OutdoorLink, Inc. is an industry leader in enabling outdoor advertising companies to utilize a more efficient and profitable way to monitor and manage their energy usage. With over 50,000 installations and counting, the SmartLink System is a proven success in the field. Any outdoor advertising company can find savings quickly and easily on all static and digital media locations. For more information visit

About Dot2Dot Communications

Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

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