Dot2Dot Communications launches Customer Focus
Toronto, ON, November 30, 2016 Dot2Dot Communications Inc., a full service visual communications provider today announces the launch of Customer Focus, a data driven tool to deliver ad targeting to specific locations using an extremely granular mix of customer insights. This tool provides companies the ability to target and customize their ‘out of home’ creative message and call to action based on the types of customers that visit each of their locations.
Andy McRae, GM of Dot2Dot, says “we are always looking to expand our product offering to better deliver out of home campaigns. Being able to provide customer insights and targeting at this level of granularity and accuracy, in a very easy to use tool gives marketers the ability to tailor their call to action specifically to their most desirable prospects. I have long believed that the most effective campaigns are those that are able to bring consistency across multiple channels on the path to purchase.
The first market trial of Customer Focus is underway. For more information, please contact Dot2Dot sales.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, Ad Manager, and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.