Dot2Dot Communications links TAB Out of Home Ratings data for use in Ad Manager
Toronto, ON, May 14, 2013 — Dot2Dot Communications announces a link for Ad Manager clients to access TAB Out of Home Ratings data for audience measurement. Seamless functionality from within Ad Manager allows its end users to pull-in specific demographic data to provide clients with campaign level audience estimates.P
ositioned as the official currency for buying and selling out of home media, TAB’s web-based Audience Delivery System (ADS) has key functionality for defining markets and reporting ratings for demographic targets.
As stated by the TAB—
“The TAB Out of Home Ratings was created to meet the needs of out of home media, advertising agencies and advertisers who collectively form the membership of TAB. We wanted a system consistent with those of other media, giving out of home equal strategic and budgetary consideration during the planning process and greater accountability in the buying process.”
“In keeping with industry standards, Dot2Dot is pleased to provide this added functionality for its American Ad Manager end users,” states John Devonshire, Client Services Manager, Dot2Dot Communications. “Our product development path maintains one system, with one database to navigate in order to make proposal generation easier, more efficient and with a measured outcome.”
Visit Dot2Dot at the OAAA/TAB National Convention at booth #407 for a hands-on look at how we link with TAB Out of Home Rating’s and several other new product features. Or send us an email to schedule a private online demo.
Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose historical mission has been to audit the circulation of out of home media in the United States. Recently TAB’s role has been expanded to lead and/or support other major out of home industry research initiatives.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.