Dot2Dot delivers in-store digital experiences for adidas Golf
Toronto, ON, November 12, 2015 — Dot2Dot Communications is pleased to announce a digital signage project with Canada’s adidas Golf to create retail merchandising displays that command the at-purchase moment. The displays are powered using Scala’s interactive “lift and compare” technology to attract, engage and influence consumers’ golf footwear purchase decision.
According to Lesley Hawkins – Brand Director, adidas Golf chose to incorporate digital signage as data shows that digital signage:
- Improves the retail shopping experience
- Provides an outlet for product and technology storytelling
- Creates an opportunity to increase brand affinity, conversion and ultimately, drive sales
The displays have been deployed to a variety of retail environments across Canada, including adidas’ corporate stores, several retail locations and golf pro shops. The concept was developed by Dot2Dot Communications whereby shoes sit on platforms that are equipped with light sensors; when the shoes are lifted, specific digital signage content is triggered on a 42” commercial grade LG LCD display. Customers can compare two shoes side-by-side by lifting an additional shoe – it’s a simple way to make informed purchase decisions without relying on floor staff support.
“The sales results from the pilot project garnered adidas Golf improved market share,” said Hawkins. “Our brand has been built on performance and innovation. This project has allowed us to bring our heritage to life through a unique digital platform. Both customers and consumers alike have embraced the technology. With Dot2Dot, we have built a partnership in innovation.”
Working with Dot2Dot on this project was Canadian Scala partner Shikatani Lacroix Design on content, LG Electronics Canada for displays, and Point In-store Marketing who produced the modular shelf displays.
“Bringing this project to life with adidas Golf was a unique and inspiring opportunity. The journey started with the brand and 9 holes of digital signage experiences during the Fall 2014 Digital Trends Showcase (DTS)”, explains Andy McRae, General Manager, Dot2Dot Communications. “Today we’re rolling out modular interactive shelf displays that are building brand recognition and driving in-store sales.”
About adidas Golf
adidas Golf creates superior sports innovations to unite advanced technologies, improved comfort and unparalleled styling in apparel and footwear designed to enhance a golfer’s performance. For more information, please visit adidasgolf.ca
About Shikatani Lacroix Design
Over the past 25 years, we have built a design agency passionately dedicated to creating compelling at-purchase moments that connect with consumers in the blink of an eye. We enthusiastically unite market opportunities with flawless design execution. We define opportunities and align consumer needs with the priorities of the organization. Whether it’s package design, a retail environment, a digital experience or a corporate brand, the one constant that drives us is connecting consumers with compelling brand experiences.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software (Ad Manager), and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.