Dot2Dot leads PharmaChoice in launching coast-to-coast digital signage network
Toronto, ON, May 29, 2017 — Dot2Dot Communications Inc., a full service visual communications company, is pleased to have been selected as the partner to lead PharmaChoice, Canada’s second-largest independent pharmacy banner, in the launch of a national digital signage network.
“After assessing a blend of specific needs, ranging from the strength and health of our network to making a customer-centric evaluation, we elected Dot2Dot Communications as the best candidate to guide us in reaching our digital signage vision,” said Calvin LeRoux, CEO, PharmaChoice East. “The flexibility and overall simplicity of Scala is a key differentiator for us. Our independent pharmacy owners have a special need to educate and inform their customers and this technology allows them to do that.”
CEO of PharmaChoice West, Grady Brown, states that Dot2Dot has played a critical role in guiding their digital strategy by connecting them with industry vets through a vendor-partner community.
“It’s a win for all involved,” says Brown. “It allows us to build deeper relationships within Canadian business community, and not only provides patients with “infotainment” in the waiting area, but also empowers and prompts them to ask their pharmacist about certain conditions or ailments that they may have been hesitating—or sometimes forgetting—to speak about.”
Andy McRae, General Manager of Dot2Dot echoes LeRoux and Brown’s comments in stating, “Retailers want digital communication networks that are built on intelligence to ensure that the information given to their customers is relevant, valuable and measured. PharmaChoice is ahead of the curve and we are honored to have been chosen to partner with them.”
McRae added he is also excited to introduce Dot2Dot’s media management platform, Ad Manager, to PharmaChoice’s network. “Ad Manager will not only help PharmaChoice find efficiency in scheduling and reporting, but will also provide their vendor community with more powerful tools to maximize the effectiveness and efficiency of their in-store communication.”
Based in Dartmouth, NS, PharmaChoice is a member-owned co-operative that represents 600+ independent pharmacy owners across Canada. Launched in 1999, PharmaChoice empowers independent drug stores to combine professional services with a wide range of competitively priced products adapted to customer needs. The PharmaChoice philosophy is embodied in our slogan “Advice for Life” and we live that promise everyday as an integral part of healthcare in the communities we serve.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, Ad Manager, and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.