Global Retailer Turns to Digital for In-Store Consumer Experience

Global Retailer Turns to Digital for In-Store Consumer Experience

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Toronto, ON, October 30, 2014 — Dot2Dot Communications announces the latest in-store retail experience with Springfree, the company behind the “world’s safest trampoline”.

Dot2Dot Scala Certified Partner Tapology, worked closely with the Springfree leadership teams to develop a company-wide strategic roll-out plan with a focus on retail positioning goals and increasing sales. The solution: a 4-screen Brand Wall (video wall) was implemented based on the Scala digital signage platform for its ease of use, centralized control, and ability to effectively distribute and manage content at both a country and regional geographic level to support Springfree stores in the US and Canada. The Brand Wall produced a larger than life display that engaged customers immediately upon entering the store and brought to life the value proposition of owning a Springfree trampoline.

“Tapology led us on a journey to uncover what our customer wants and needs from our retail experience”, said Erin Roux, Retail Marketing Manager for Springfree Trampoline Inc. “They asked all the right questions and provided thought provoking insights to help us land on a content plan that achieved our objectives.”

The content strategy ranges from communicating brand themes inspired by heritage and community, to product information focused on safety and innovation. Patrons also experience user generated content from social media that showcase the fun nature of the brand.

Edward Menashy, CEO Tapology Inc., “We’re delighted that our solution is having an immediate positive impact on their retail experience. The brand wall (video wall) is a critical component for positioning Springfree as a premium brand. It engages customers as soon as they enter a store and strikes the right balance as both a story telling medium, and an on sight sales assistant that brings the experience of owning a SpringFree trampoline to the forefront of conversation.”

With new stores continuing to open across North America, Springfree looks forward to replicating their initial retail success. By continuing to use the Scala managed Brand Wall solution, Springfree is excited to give in-store shoppers an experience that puts a little bounce in their step.

About Tapology

Tapology fuses ideas and creativity with technological leadership to produce inspired marketing solutions that help clients achieve their business goals. Specializing in creating excitement for brands, Tapology provides business-building strategies through the use of digital signage, mobile, and social media that engage audiences and produce results.

About Dot2Dot Communications

Dot2Dot delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Their award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

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