goa connect™ and Ad Manager engage audiences across Brisbane
Toronto, ON, March 9, 2015 — Dot2Dot Communications, the pioneer in media management software, applauds Australian client goa for injecting a little user-generated social media into their roadside digital screens. With the recent launch of goa connect™ the Brisbane market is getting in on the action by personalizing DOOH campaigns using live Twitter feeds, and live Instagram and Facebook content.
goa connect™ brings out the combined strength of Ad Manager and Scala to schedule time sensitive campaigns and update content by location, while managing social media feeds from any smart device, from anywhere in the world.
“Our roadside digital screen networks have an audience of over 350,000 people per day and capabilities that include book now and be live in 60 seconds and change your ad every 60 seconds (free),” explains Chris Tyquin, Joint Managing Director, goa. “ Now with goa connect™ achieving amplification rates of around 300 times, we have an offering that differentiates itself from our traditional static billboards appealing to a whole new market of advertisers using us for the first time in ways they simply can’t do with other media, including online .”
For media planners and buyers, goa connect™ adds a fun twist to genuinely engage consumers. With goa’s digital presence, brands are able to reach 23% of the Brisbane metro market on a weekly basis with relevant, dynamic content.
“goa is definitely elevating DOOH by taking social strategies to the next level” shares Nancy Biglow, Marketing Manager, Dot2Dot Communications. “goa connect™ is an excellent example of how user generated content engages consumers and elevates brands. This is exactly the kind of execution Dot2Dot excels at and loves doing with clients”
goa was formed in 1983 as General Outdoor Advertising. goa’s head office is in Brisbane, Australia and has sales offices in Sydney and Melbourne. goa has approximately 300 strategically placed static and digital media locations throughout Queensland. For more information visit www.goa.com.au
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a full range of services from installation, training, customization and support.