Hole In One for DTS 2014!
Toronto, ON, Oct 9, 2014 – Dot2Dot Communications is proud to have played a continued key role in the fifth annual Digital Trends Showcase. DTS 2014 was a collaboration of ten digital media providers who showcased a range of engagement scenarios around the featured brand adidas Golf in downtown Toronto at the Steam Whistle Brewery on October 7-8.
DTS 2014 gave brands and retailers the opportunity to actually experience customer engagement through the eyes of an adidas Golf customer. The 9 holes featured provided a continually deepening engagement experience using real products, imagery, interactivity through touch and gesture, gamefication, mobile integration and social media delivered through a single, cohesive strategic plan. Measurement and analytics illustrated that the engagement experience is relevant to the situation.
The collaborators included LG (Display), Dot2Dot Communications (concept-to-connection solutions), Scala (content management), VertiGo (patented outdoor display), Design Science (design and technical innovations), Coxcom (installation), Shikatani Lacroix (branding and experience design), Visionary Solutions (IP encoding and video networks), TechTap (experiential design and technologies) and BUNN (project planning, execution and optimization).
For more information on these digital media solutions contact Angelo DeLuca
Video courtesy of Brian Jackson at IT World.