Holt Renfrew / Retail

About

CHALLENGE
To create a one-of-a-kind digital canvas or façade wall that reflects the unique architectural styling envisioned in the re-design of Holt Renfrew’s store location at Yorkdale Mall in Toronto. The vision for the project was to create a living architectural piece.

SOLUTION
Dot2Dot partner, Gridcast Media simulated the environment within the company’s internal lab, setting up and testing the selected technology for large-scale content, ambient lighting conditions, and viewing angles. The installation, one of the largest indoor retail displays in Canada, consists of six columns of seamless LED panels. Each column measures 29 feet high by 4 feet wide which function together as two three-display arrays at either side of the entrance. The solution uses Scala digital signage software to showcase the latest fashion trends. Holt Renfrew can run specific content on each individual column or have it span across the entire façade.

Benefits
The unveiling of such a powerful and impactful display has reinforced Holt Renfrew’s reputation as a destination place within Yorkdale Mall. As a result of the deployment, Holt Renfrew has witnessed an increase in shopper traffic in and around the store as well as an increase in sales.
Project completed by – Gridcast