MaRS Discovery District / Corporate Communications

About

CHALLENGE
Downtown Toronto is proud to host MaRS Discovery District, a 1.5-million-square-foot complex that fosters entrepreneurs to launch and grow the innovative companies that are building our future. MaRS was looking to improve internal communications for its tenants and visitors, while promoting local events.
 
SOLUTION
By leveraging technology and stylish rugged digital displays, this dynamic visual communications and wayfinding solution is able to help guests and tenants navigate their way and stay up-to-date with what’s happening at the facility.

The solution leverages the strengths of Scala Designer to build custom wayfinding scripts to easily locate the 130+ tenants and the exciting events that are constantly taking place. It also relies on the robust playback engine of Scala Player to ensure the screens do what they need to do – provide constant playback.

The network is hosted and managed in-house by MaRS staff. To get the team up and running Dot2Dot provided Scala certified training on Content Manager and Designer and continues to provide customer support and a close working relationship to foster new ideas.

BENEFITS
The system allows for easier navigation throughout the building while improving communications to building occupants and guests.“Dot2Dot and their partners have truly helped guide MaRS with the evolution of our most recent expansion phase on the digital front. The way-finding component now deployed will be of value for all visitors or residents at MaRS and further enhance the MaRS brand,” added Mark Zimmerman Senior Advisor and CIO at MaRS Discovery District. 

Project completed by DTS and Dot2Dot Communications