MTS Connect / Retail

About

CHALLENGE
Manitoba Telecom Services (MTS) understands the merits of visual communications, they’ve successfully run digital media in their 27+ MTS Connect stores for the past 7 years. Now they’re looking to further streamline efficiencies and expand in-store messaging with engaging and relevant content.

SOLUTION
Convert traditional in-store paper posters into dynamic LCD screens. The project is managed by Dot2Dot partner, Gorrie Marketing Services using a Scala hosted network. The new 40” Samsung displays, configured in portrait mode, now deliver timely, fresh content that is aligned with MTS print and online media. The content strategy supports various products and service departments by focusing on events, promotions and new product launches. The screens provide a vibrant focal point that draws the consumer’s attention.

Benefits
In addition to standardizing Connect stores across the province… “The digital poster project gives us the opportunity to rapidly deploy relevant content to our consumers while providing us with a cost effective and greener footprint for our in-store communications strategy,” shares Graeme Keiller, Channel Planning Merchandising Manager for MTS.
Project completed by – Pixel Point Digital