Taking the message on the road across North America with Scala

Taking the message on the road across North America with Scala

Posted by admin in News

Toronto, ON, March 14, 2016 — Dot2Dot Communications, the Canadian Master Distributor of Scala, partnered with TAG on a Mobile Showroom for Nortec Humidity Ltd. (Ottawa, Canada) providing interactive visual communications to inspire and educate consulting engineers who specialize in humidification design for buildings.

Introducing the Nortec RoadShow – a mobile showroom set in an impressive 28ft trailer to deliver an interactive sales and marketing environment for Nortec’s humidification and evaporative cooling product line. The set-up also doubles as an invaluable sales assistant tool to facilitate multiple presentations at the same time. The brains behind the unique show & tell are Scala partner, TAG, who are known for transforming various types of vehicles in to classrooms, museums, sales units and more with the purpose of taking an experience to a target audience.


“Using Scala really did transform the new Nortec trailer into a truly interactive experience for our customers,” states Mike Hurley, VP Marketing, Nortec Humidity. “It has worked so well that we took the Scala platform from the trailer and duplicated it for our 30×30 tradeshow booth.”

Nortec humidifiers are used in data centers, hospitals, hot yoga studios, libraries, manufacturing facilities, and schools around the world, just to name a few places. The systems operate using a wide variety of technology to suit the needs of many different environments. This presents an interesting challenge: to easily navigate the ever growing range of scenarios with efficiency and in a cost-effective manner.

“TAG is privileged to have worked with industry leaders, Nortec, to develop this innovative Mobile Showroom, to help advance their sales efforts to the next level,” states Peter Trecapelli, President, TAG. “This opportunity allowed the TAG team to bring together our best custom design manufacturing and finishing to showcase the Nortec product line in the best light possible. We are proud to carry on working closely with Nortec to service ongoing developments with the Roadshow. Dot2Dot continues to be a trusted partner for all things digital.”


Both TAG and Dot2Dot worked closely with Nortec to design and implement a content strategy using Scala Enterprise to manage four 22” touch screens, and one 55” LED screen. The 55” screen is used to showcase a unique 3D interactive city that promotes real-world installations by Nortec, as well as offer live demonstrations of Nortec’s proprietary support software. On the smaller touch screens Dot2Dot’s technical team created an educational touch solution using Scala Designer’s advanced functionality features. All content was built in such a way that Nortec has the ability to easily update content to reflect new technology in the future no matter where the traveling show may be.

“Dot2Dot is honored to have had the opportunity to work with Nortec and TAG to help bring this innovative project to life,” states Angelo DeLuca, Director of Sales for Dot2Dot Communications. “This is a perfect example of how the Scala platform is able to showcase a real-life product in an advanced dynamic environment, while providing an interactive and educational experience to the user”

Given the success of the Nortec mobile showroom, TAG has transitioned some elements from the trailer into a trade show booth for Nortec. This means great cost-savings for valuable marketing dollars and consistent brand messaging.

About Nortec Humidity Ltd.

The Condair Group has been the world’s leading manufacturer of commercial and industrial humidification and evaporative cooling products for more than 65 years. With sales operations in 14 countries and distributors in over 45, Condair sets industry standards with regard to energy efficiency and hygienic solutions.

Condair has a comprehensive product offering that is comprised of the following product brands: Condair, Nortec, Defensor, Draabe and ML System. These five product brands are manufactured across the group’s six strategically located global production facilities. The Nortec product brand is represented in North America by Nortec Humidity. Headquartered in Ottawa, Ontario, Canada, with a second facility in Sturtevant, Wisconsin, Nortec offers humidifier design, manufacturing, supply, installation, and maintenance.

About TAG

TAG creates custom solutions that enhance brand awareness and increase audience engagement. TAG is a forward thinking design and custom fabrication company with consistent success in growing and evolving in the marketplace for more than 35 years.  We provide solutions that align with your brand and company identity. Our services start with creating relationships, and together we work on ideation through to a flawless implementation and follow through on every program. With the pride of our core values “Passion, Respect, Trust, Dedication”, our professional and enthusiastic team will create success for our clients and build lasting relationships.

About Dot2Dot Communications

Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software (Ad Manager), and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.

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