World’s largest steel producer connects its employees using relevant eye-catching content

World’s largest steel producer connects its employees using relevant eye-catching content

Posted by admin in News

Toronto, ON, December 12, 2016 Dot2Dot Communications Inc., a full service visual communications provider announces its partner Pixel Point Digital has just completed and implemented a new content strategy at ArcelorMittal Dofasco (Hamilton, ON) to keep staff informed on important safety issues, corporate announcements, and upcoming events.

Proudly standing on 800 acres of property, with 850 buildings, 30 kilometers of roads and 16 kilometers of rail, ArcelorMittal Dofasco’s physical presence is impressive. Equally as impressive is communicating to the thousands of employees with relevant targeted messaging. There are currently over 65 screens located in the manufacturing and administrative buildings, each building targeting a different audience with slightly different messaging.

As part of the improved content strategy, Pixel Point consulted with the client, to rethink the kinds of messaging, the look and feel, and how to automate the process of distributing timely announcements easily.

“We first launched this project with ArcelorMittal Dofasco over two years ago. One of the main reasons for selecting Scala was that they would be able to grow the network easily in the future” explains Andy McRae, General Manager, Dot2Dot Communications. “Today they are realizing the wisdom in that decision as they expand the network and easily launch a complex and multi faceted content strategy across a very imposing environment.”

“The ArcelorMittal Dofasco installation,” states Ray Prachun, President, Pixel Point Digital “consisted of working with the client to not only source and supply the appropriate hardware components, but more importantly, to assist them in building out a content message to deliver their information to employees in all sectors of the company. We have just completed phase two of the content strategy.”

About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, Ad Manager, and is the Canadian Master Distributor for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by a range of services including, installation, training, customization and support. Dot2Dot Communications is independently owned.

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