In today’s out-of-home advertising environment, flexibility and efficiency are everything—especially when it comes to managing digital signage campaigns across a network of LED boards from different manufacturers.
Traditionally, each LED display manufacturer provides its own proprietary scheduling software. While these tools can handle scheduling for their own boards, they quickly become a bottleneck for media owners who operate a diverse network. If your digital inventory includes screens from multiple vendors, your operations team is forced to manually schedule campaigns in each separate system. That means repetitive effort, increased chances for error, and a serious drag on productivity.
One Platform. All Your Screens.
Ad Manager Connect was designed to solve this exact challenge. It works with LED boards from all major manufacturers—giving you a single, centralized platform to schedule and deliver content across your entire network. Whether you’ve got Daktronics, Watchfire, Formetco, MRI, or any combination of vendors, Ad Manager Connect removes the hardware silos and lets your team focus on what really matters: running effective campaigns.
No more jumping between programs. No more duplicating work. Just a seamless scheduling experience from one intuitive interface.
Better Reporting, Without the Manual Work
It’s not just scheduling that gets complicated when you’re dealing with multiple systems—it’s also reporting. If you want to track campaign performance, you often need to pull playback logs from each vendor’s platform, convert the data, and then compile everything into a single report. It’s time-consuming and prone to gaps.
Ad Manager Connect simplifies this too. It aggregates playback data from all your LED boards and delivers it back to you in a standardized, campaign-centric report—broken down by location and day. That means you can give your clients accurate, easy-to-understand proof-of-performance data without hours of spreadsheet wrangling.
Avoid Vendor Lock-In
Locking your entire network to a single LED manufacturer can feel like putting all your eggs in one basket. Hardware prices change. Service levels vary. New technologies emerge. Tying yourself to one vendor limits your ability to negotiate, adapt, and grow.
With Ad Manager Connect, you’re no longer beholden to one manufacturer’s ecosystem. You’re free to choose the best hardware for each new location—whether that’s based on price, performance, availability, or support—knowing that your software layer will bring it all together.
Additional Benefits
Ad Manager Connect delivers more than just multi-vendor compatibility. It also provides:
- Cost Efficiencies: Reduce training and support costs by standardizing your operations on one system. Eliminate redundant labor caused by managing multiple platforms.
- Ease of Scheduling: Schedule campaigns once and deploy them everywhere. Target specific locations or run network-wide promotions with a few clicks.
- Integrated Lease Management: Keep track of all your location leases within the same platform you use to manage campaigns. Automatically calculate lease payments based on earned revenue, generate reports, and export payment files directly to your accounting system—saving time and reducing errors.
- User Roles & Permissions: Control access to sensitive data like rate cards or lease payments while empowering staff to manage their part of the process.
- Real-Time Integration: Link your campaign data to Scala in real time for dynamic content delivery.
- Scalability: Whether you’re running 10 screens or 1,000, Ad Manager Connect is built to scale with your business.
Future-Ready Infrastructure
As the digital out-of-home landscape continues to evolve, media owners need tools that can evolve with it. Ad Manager Connect is more than a scheduling tool—it’s a full-featured campaign management platform that integrates with CRM systems like HubSpot, accounting tools like Sage Intacct, and dynamic reporting dashboards. It’s designed for media companies that want to be agile, efficient, and competitive.
Tired of managing campaigns across five different systems? It’s time to bring your network together. Learn more about how Ad Manager Connect can simplify your operations and help your business scale.